Dr . Sreelata Jonnalagedda

vidwan id: 100087

Associate Professor, Marketing, Indian Institute of Management Bangalore

Expertise

Publications

Total Articles 9
Books 1
Proceedings 0

Publications 1992-2022

Scopus

Citations 180
h-index 6

CrossRef

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Citations 125
h-index 5

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Honours and Awards

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Professional Recognition

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Bio

Structuring the price of innovative durable products, and understanding how bundles, retail prices and assortment choices influence consumer perceptions

Personal Details

  • Female
  • Indian Institute of Management Bangalore
  • Indian Institute of Management, Bannerghatta Road - 560076

No education details available.

Associate Professor 2010 – Present
Indian Institute of Management Bangalore

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Organisations (14+)

Anubha

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Indian Institute of Management Bangalore

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Indian Institute of Management Bangalore

Haritha

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Indian Institute of Management Bangalore

Dr Dalhia Mani

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Indian Institute of Management Bangalore

Rajalaxmi

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Indian Institute of Management Bangalore

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Scholarly Work

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Scholarly Publications

 serial
European Journal of Operational Research · 2016 Volume: 248, Issue: 2, Pages: 558-570.
Authors: Haritha Saranga , Sirish Kumar Gouda , Sreelata Jonnalagedda
DOI 10.1016/j.ejor.2015.07.043
59 citations
56 citations

To Adapt or Design: An Emerging Market Dilemma for Automakers

 Serial
Production and Operations Management · 2019 Volume: 28, Issue: 3, Pages: 550-569.
Authors: Haritha Saranga , Sreelata Jonnalagedda
DOI 10.1111/poms.12932
10 citations
1 citation

Commonality decisions when designing for multiple markets

 serial
European Journal of Operational Research · 2017 Volume: 258, Issue: 3, Pages: 902-911.
Authors: Haritha Saranga , Sreelata Jonnalagedda
DOI 10.1016/j.ejor.2016.08.059
13 citations
5 citations

Optimal algorithms for assortment selection under ranking-based consumer choice models

 Article
2012 Volume: 14, Issue: 2, Pages: 279-289.
Authors: Sreelata Jonnalagedda
DOI 10.1287/msom.1110.0365
66 citations
37 citations

Durable products, time inconsistency, and lock-in

 Article
2011 Volume: 57, Issue: 9, Pages: 1655-1670.
Authors: Sreelata Jonnalagedda
DOI 10.1287/mnsc.1110.1397
21 citations
18 citations