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Dr . Ussaima Beermohamed

vidwan id: 100358

Assistant Professor, Department of Commerce, The American College

Expertise

Publications

Total Articles 2
Books 0
Proceedings 0

Publications 1992-2022

Scopus

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Honours and Awards

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Bio

Marketing, Cost Accountancy And Accountancy

Personal Details

  • Female
  • The American College
  • The American College, Tallakkulam - 625002
Ph.D
Other Institute 2016
Assistant Professor 2019 – Present
The American College

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Scholarly Work

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Scholarly Publications

Recall Effectiveness of Television Advertisements

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Authors: Ussaima Beermohamed

3. Factors Attracting Children to View TV Commercials - A Study Using Factor Analysis

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Authors: Ussaima Beermohamed