Dr . Alka Sharma

vidwan id: 101116

Professor, The Business School, Jammu University

scopus 56965902500

Expertise

Publications

Total Articles 11
Books 2
Proceedings 0

Publications 1992-2022

Scopus

Citations 15
h-index 2

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Citations 0
h-index 0

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Honours and Awards

No awards available.

Professional Recognition

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Bio

Marketing

Personal Details

  • Female
  • Jammu University
  • University of Jammu, Baba Saheb Ambedkar Road, Jammu Tawi - 180006

No education details available.

Professor 1992 – Present
Jammu University

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Organisations (123+)

Dr Arti Sharma

Jammu University

Prof Arti Bakhshi

Jammu University

Dr Bharti Pathania

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Dr Baljeet Kour

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Dr Bharti Prabhakar

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Dr Bindu Sangra

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Ms Padma Angmo

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Dr Amisha Gupta

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Dr Anuradha Goswami

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Dr Anuradha Sharma

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Scholarly Work

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Scholarly Publications

Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing

 serial
International Journal of Electronic Marketing and Retailing · 2022 Volume: 13, Issue: 4, Pages: 466-489.
Authors: Alka Sharma , Farah Choudhary
DOI 10.1504/IJEMR.2022.125591
2 citations

Exploring antecedents of electronic word-of-mouth in tourism: A case of Tripadvisor

 Book Chapter
2022 Pages: 322-336.
Authors: Alka Sharma , Farah Choudhary

Cause Related Marketing and Customer Value: The Role of Service Quality and Perceived Risk as Mediators

 article
2018
Authors: Alka Sharma

Delivering a Superior Customer Experience for creating Brand Associations in Smartphones

 article
2019
Authors: Alka Sharma

Enhancing Consumer Engagement and Value Sharing through FaceBook Fanpage Usage Generates Brand Trust: A Case of E - Wallets

 article
2019
Authors: Alka Sharma