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Ms . Nandhini A

vidwan id: 184592

Assistant Professor, Department of Commerce, S N R Sons College

orcid 0000-0003-2460-9534 google_scholar vvJ-LUEAAAAJ

Expertise

Publications

Total Articles 9
Books 0
Proceedings 1

Publications 1992-2022

Scopus

Citations 0
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Honours and Awards

No awards available.

Professional Recognition

2021

Kutumb (International Peer Reviewed Research Journal & Book Publication)

Member

Kutumb (International Peer Reviewed Research Journal & Book Publication)

Life time membership

Bio

Business, Finance

Personal Details

  • Female
  • S N R Sons College
  • Sri Ramakrishna College of Arts and Science, Nava India - 641006
M.PHIL
Other Institute 2019
P.G.D.C.A
Other Institute 2013
Assistant Professor 2019 – Present
S N R Sons College
Assistant Professor 2016 – 2018
Sri Krishna Arts and Science College

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Organisations (237+)

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Ms Aswini A

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Scholarly Work

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Scholarly Publications

“A Study on the Awareness and Usage of Digital Payment System with Special Reference to Coimbatore City”,

 article
2020 Volume: Vol-43-No.04 (XIX) , ISSN: 2249-6661, Impact Factor 5.80,
Authors: Nandhini A

“Impact of Viral Marketing in Consumer’s Buying Behavior”

 article
2021 Volume: Vol-8 (VII) - ISSN : 2394-0298,
Authors: Nandhini A

Brand preference towards mobile phones (with special reference to Coimbatore city)

 article
2020
Authors: Nandhini A

The impact of select social networking websites to facilitate the effectiveness of viral marketing (with special reference to Coimbatore city)

 article
2019
Authors: Nandhini A

A study on consumer’s attitude and awareness towards branded mobile phones (with special reference to Coimbatore city)

 conference paper
2019
Authors: Nandhini A