Dr . Devika Vashisht

vidwan id: 216987

Assistant Professor (Grade-I), Marketing Management, Indian Institute of Management, Sirmaur

Expertise

Publications

Total Articles 48
Books 1
Proceedings 9

Publications 1992-2022

Scopus

Citations 362
h-index 11

CrossRef

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Citations 351
h-index 11

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Honours and Awards

2019

Best Teacher Award 2019 with a money prize of Rs. 1 Lakh

ICFAI Business School, Gurgaon, India
2017

Best Paper Award

Fifth Pan-IIM World Management Conference at IIM-Lucknow, India
2016

Best Internship-Mentor Award

ICFAI Business School, Gurgaon, India
2015

Best Paper Award

International Marketing Conference at IIM-Kashipur, India
2015

Best Paper Award

Society for Marketing Advances International Conference at San Antonio, Texas, USA
2012

Professional Development Grant for Visiting Research Scholar Program from August 2012 – June 2013

Fogelman College of Business and Economics, University of Memphis, TN, USA.

Professional Recognition

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Bio

Areas of interest are Marketing Management, Advertising, Branded Entertainment, Persuasion, Brand Placements, Advergames, Music Advertising, Brand Management, Tourism and Marketing Research

Personal Details

  • Female
  • Indian Institute of Management, Sirmaur
  • Paonta Sahib - 173025
Ph.D
ICFAI Foundation for Higher Education, Hyderabad 2015
Assistant Professor (Grade-I) 2021 – Present
Indian Institute of Management, Sirmaur

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Organisations (13+)

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Indian Institute of Management, Sirmaur

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Indian Institute of Management, Sirmaur

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Scholarly Work

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Scholarly Publications

Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames

 Article
2017 Volume: 26, Issue: 4, Pages: 402-414.
Authors: Devika Vashisht , Sreejesh S
DOI 10.1108/JPBM-02-2015-0811
29 citations
22 citations

Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition

 serial
Internet Research · 2017 Volume: 27, Issue: 1, Pages: 52-73.
Authors: Devika Vashisht , Sreejesh S
DOI 10.1108/IntR-10-2014-0271
37 citations
33 citations

Are they really persuaded with the brand embedded in the game?: Analyzing the effects of nature of game, brand prominence and game-product congruence

 serial
Journal of Research in Interactive Marketing · 2016 Volume: 10, Issue: 3, Pages: 249-264.
Authors: Devika Vashisht , Sreejesh S
DOI 10.1108/JRIM-04-2015-0026
11 citations
7 citations

The effect of nature of online advergames on gamers' ad-persuasion: Moderating roles of game-involvement and need for cognition

 serial
International Journal of Internet Marketing and Advertising · 2016 Volume: 10, Issue: 3, Pages: 171-185.
Authors: Devika Vashisht , Sreejesh S
DOI 10.1504/IJIMA.2016.080165
3 citations
1 citation