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Dr . Subhalaxmi Mohapatra

vidwan id: 267476

Associate Professor, N/A, Anant National University

Expertise

Publications

Total Articles 14
Books 0
Proceedings 0

Publications 1992-2022

Scopus

Citations 2
h-index 1

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Citations 1
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Bio

Dr. Subhalaxmi’s teaching interests are in Micro, Behavioural, and Macro Economics, and Entrepreneurship. Her current research interest is on women entrepreneurship and behavioural aspects of design. She has published papers at various international and national journals of repute such as Asia Pacific Journal of Tourism Research, Quality, and Quantity, International Journal of Social Economics, Journal of Strategic Marketing to name a few. She is also an avid case writer and has published cases

Personal Details

  • Female
  • Anant National University

No education details available.

Associate Professor 2019 – Present
Anant National University

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Scholarly Work

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Scholarly Publications

Female, married and endorsing: integrating celebrity marital status, role congruence and credibility

 serial
Journal of Strategic Marketing · 2017 Volume: 25, Issue: 1, Pages: 14-30.
Authors: Subhadip Roy , Subhalaxmi Mohapatra
DOI 10.1080/0965254X.2015.1076877
2 citations
1 citation

Beeja: SPROUT INTO BLOOM OR WITHER INTO DOOM

 article
2021
Authors: Subhalaxmi Mohapatra

Public Health Expenditure and its Effect on Health Outcomes: A New Methodological approach in the Indian Context

 article
2019
Authors: Subhalaxmi Mohapatra