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Dr . Sonica Rautela

vidwan id: 277030

Assistant Professor (Grade-II), N/A, Symbiosis Centre for Management Studies

orcid 0000-0002-2891-3819 scopus 57211188340 researcher GEQ-3287-2022 google_scholar ozuOdaEAAAAJ

Expertise

Publications

Total Articles 14
Books 0
Proceedings 0

Publications 1992-2022

Scopus

Citations 11
h-index 2

CrossRef

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Citations 1
h-index 1

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Honours and Awards

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Bio

NPD , Social Media

Personal Details

  • Female
  • Symbiosis Centre for Management Studies
  • ​Survey No.231/A & 4 ,Viman Nagar, Pune-14 - 411014
PhD
Other Institute 2023
Assistant Professor (Grade-II) 2015 – Present
Symbiosis Centre for Management Studies

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Scholarly Work

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Scholarly Publications

Deconstructing the seven Cs of social media: A summative perspective

 Article
2020 Volume: 14, Issue: 3, Pages: 179-198.
Authors: Tarun Kumar Singhal , Sonica Rautela
DOI 10.3991/ijim.v14i03.10490
3 citations
1 citation

Augmentation of effectiveness of new product development through social media: an empirical validation

 serial
International Journal of Public Sector Performance Management · 2022 Volume: 9, Issue: 1-2, Pages: 5-24.
Authors: Tarun Kumar Singhal , Sonica Rautela
DOI 10.1504/ijpspm.2022.119824

Influence of customer participation in new product development: the moderating role of social media

 serial
International Journal of Productivity and Performance Management · 2021 Volume: 70, Issue: 8, Pages: 2092-2112.
Authors: Sonica Rautela , Shreya Virani
DOI 10.1108/IJPPM-05-2020-0241
2 citations

Digitally driven new product development: an involved contemporary innovation case

 serial
International Journal of Productivity and Performance Management · 2022 Volume: 71, Issue: 5, Pages: 1953-1971.
Authors: Sonica Rautela
DOI 10.1108/IJPPM-09-2019-0448
1 citation

Entrepreneurial resilience and self-efficacy during global crisis: study of small businesses in a developing economy

 serial
Journal of Entrepreneurship in Emerging Economies · 2021
Authors: Sonica Rautela
DOI 10.1108/JEEE-03-2021-0123
2 citations