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Akanksha Aggarwal

vidwan id: 288401

Assistant Professor (Grade-II), N/A, Sri Sathya Sai Institute of Higher Medical Sciences

orcid 0000-0002-2160-3279 google_scholar 9DEAt-cAAAAJ

Expertise

Publications

Total Articles 5
Books 0
Proceedings 0

Publications 1992-2022

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Honours and Awards

2021

Young Researcher Award

INSC

Professional Recognition

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INSC

Reviewer

Bio

Sustainable Consumption, Consumer Behavior, Marketing

Personal Details

  • Female
  • Sri Sathya Sai Institute of Higher Medical Sciences
  • Department of Management and Commerce, Sri Sathya Sai Institute of Higher Learning, Anantapur. - 515134
MBA
Other Institute 2013
Assistant Professor (Grade-II) 2013 – Present
Sri Sathya Sai Institute of Higher Medical Sciences
Assistant Professor 2013 – Present
Sri Sathya Sai Institute of Higher Learning

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Scholarly Work

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Scholarly Publications

'MSME Financing: A case study in State Bank of Hyderabad'

 article
2016
Authors: Akanksha Aggarwal , Akanksha Aggarwal

The Role of Music in Brand Recall – A Study of Select Two-Wheeler Advertisements

 article
2019
Authors: Akanksha Aggarwal , Akanksha Aggarwal

Aspects of marketing strategy impacting the commercial vehicle industry–A critical review of literature

 review
2019
Authors: Akanksha Aggarwal , Akanksha Aggarwal

Spirituality: An Attitudinal Variable among Other Factors that Drive Purchase Behaviour of the Green Consumer Segment.

 serial
SDMIMD Journal of Management · 2023 Volume: 14, Pages: 77.
Authors: Akanksha Aggarwal
DOI 10.18311/sdmimd/2023/32503

ECO-CONSCIOUS CONSUMER BEHAVIOUR AND MILLENNIALS: AN EMPIRICAL STUDY USING STRUCTURAL EQUATION MODELLING

 article
2023 Volume: 12, Pages: 153-164.
Authors: Akanksha Aggarwal