Dr . Anjali Malik

vidwan id: 303719

Professor, Management, Bennett University, Greater Noida

Expertise

Publications

Total Articles 2
Books 0
Proceedings 0

Publications 1992-2022

Scopus

Citations 17
h-index 2

CrossRef

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Citations 6
h-index 1

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Honours and Awards

No awards available.

Professional Recognition

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Bio

Specialisation in marketing management. Research work related to consumer behaviour, brand management, rural marketing

Personal Details

  • Female
  • Bennett University, Greater Noida
  • House Number 763, Sector 17 A, Gurgaon - 122001 - 122001
PhD
Other Institute 2005
Professor 2019 – Present
Bennett University, Greater Noida

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Scholarly Work

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Scholarly Publications

Factors affecting behavioural intention to adopt 3G mobile value-added services in India

 serial
International Journal of Electronic Business · 2014 Volume: 11, Issue: 4, Pages: 354-383.
Authors: Anjali Malik , Rajeev Kumra

Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming

 Article
2020 Volume: 21, Issue: 3, Pages: 335-350.
Authors: Anjali Malik , Rajeev Kumra
DOI 10.1108/YC-01-2020-1090
15 citations
6 citations