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Ms . Arthi Kandhakumar

vidwan id: 344221

Assistant Professor, Department of Commerce, Nehru Arts and Science College, Coimbatore

orcid 0000-0002-1803-6576 google_scholar 9MQETZEAAAAJ

Expertise

Publications

Total Articles 7
Books 0
Proceedings 1

Publications 1992-2022

Scopus

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Honours and Awards

No awards available.

Professional Recognition

2024

IQAC @ NASC

Faculty Representative

International Association of Academic plus Corporate

Annual

International Association for Engineers

Annual

Bio

Business

Personal Details

  • Female
  • Nehru Arts and Science College, Coimbatore
  • Palakkad, Kerala, India - 678555
M.Com., M.Phil (Ph.D)
Nallamuthu Gounder Mahalingam College 2015
Assistant Professor 2016 – 2017
Nallamuthu Gounder Mahalingam College
Assistant Professor 2018 – 2021
Rathinam College of Arts and Science
Assistant Professor 2021 – Present
Nehru Arts and Science College, Coimbatore

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Scholarly Work

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KAVITHA K

KAVITHA K
Patent ID : 53938

Scholarly Publications

IMPACT OF MARKETING COMMUNICATIONS ON SALE OF CONSUMER GOODS

 article
2024 Volume: 13, Issue: -, Pages: 74-80.
Authors: Sujith Varma , Akbar Syed , Syed Mohammad Ali , Arthi Kandhakumar , Asokan Kandasami , Bhavana K. Gothana , Biju Mootheril Raghavan , BINU JOSEPH , B.T.P Madhav , Chandrashekar Channanayaka , Basavarajappa D N , Vishnu Vardhan Nagulapati , Suneetha pentyala , Garima Awasthi , Rajeswari G , Ramesh Kaarthick , Jami Kalpana , Kavitha Vasanth , Kalaiarasi K , Krutika Chhajed , Madhu Mathur , S. MAHADEVAN , Manjunath B , Tahseen Mulla , muzaffar Khan , Naisha Taban Khan , MOHAMMAD NASIRUDDIN MOHAMMAD BASHIRUDDIN , Nikhat Jahan , Nirmalrani V , Pawan kumar , Prashanth M , DEGALA RAJENDRA , Rupali Arora , S Kalaimagal , Tejaswini Babar , Tharavathy N C , Tripta Bhagat Show More

TV Commercial Recall Potential and Product Selection Criteria With Specific Reference to Consumer Non-Durables

 article
2024 Volume: Volume XIV, Issue I,
Authors: Arthi Kandhakumar , A. Mariammal , Nalatha Vijilin , Priyanka Gondaliya

MOTIVATIONAL STRATEGIES TO INCREASE THE JOB SATISFACTION OF EMPLOYEES AND ITS INFLUENCE ON ORGANIZATION PERFORMANCE

 article
2022 Volume: Vol.47, Issue. 01,, Pages: 47-52.
Authors: Arthi Kandhakumar

International Conference on MANAGEMENT & INFORMATION TECHNOLOGY IN INDUSTRY 5.0

 conference proceedings
2024 Pages: 79.
Authors: Arthi Kandhakumar

IMPLEMENTATION OF ONE NATION ONE RATION CARD (ORORC) SCHEME IN TAMIL NADU: KEY ISSUES AND CHALLENGES

 article
2024 Volume: Vol-14, No-01,, Pages: 141-152.
Authors: Arthi Kandhakumar