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Prof . Mustiary Begum

vidwan id: 35243

Professor, Department of Business Administration, Mangalore University

Expertise

Publications

Total Articles 50
Books 0
Proceedings 15

Publications 1992-2022

Scopus

Citations 1
h-index 1

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Honours and Awards

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Professional Recognition

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Bio

Marketing Management

Personal Details

  • Female
  • Mangalore University
  • A8 University Quarters, Mangalore University, Mangalagangothri - 574199
Ph.D
Other Institute 1992
Professor 1988 – Present
Mangalore University

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Organisations (24+)

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Scholarly Work

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Scholarly Publications

Rural consumers' factors of influence, place of influence, and decision making process: An exclusive model based study

 serial
Indian Journal of Marketing · 2016 Volume: 46, Issue: 12, Pages: 11-27.
Authors: Mustiary Begum

Does Capital Asset Pricing Model Hold in the Indian Market?

 article
2006 Volume: 59, Pages: 73-83.
Authors: Mustiary Begum , Manjunatha T

Distance Learning – Marketing Challenges

 serial
Indian Journal of Marketing · 2005 Volume: Vol. XXXV, No.7, Pages: 28 – 32.
Authors: Mustiary Begum

Empowering the Rural Consumer – Consumer Protection in India- A rural Marketing Perspective

 other
2006 Pages: 50-57.
Authors: Mustiary Begum

Capital Asset Pricing Model : Beta and Size Tests

 conference paper
2006 Pages: 202- 212.
Authors: Mustiary Begum