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Dr . Rajeswari M

vidwan id: 382299

Professor, School of Maritime Management, Indian Maritime University

orcid 0000-0003-1085-0570 scopus 57194527934 google_scholar VD0ZP98AAAAJ

Expertise

Publications

Total Articles 21
Books 2
Proceedings 0

Publications 1992-2022

Scopus

Citations 26
h-index 3

CrossRef

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Citations 27
h-index 3

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Honours and Awards

2022

Best Research Paper Award

SIMS
2021

Award for highest completion of ONLINE Course in Coursera-Completed 102 courses

HITS & Coursera
2018

Best Teacher Award - University Level

Hindustan Institute of Science & Technology
2018

Best Researcher Award

International Journal for Research Under Literal Access in recognition of the Technical paper
2018

Best Paper Award

DoMS - Pondicherry University, Pondicherry
2015

Best Research Paper Award

International Journal of Sales & Marketing Management Research and Development
2004

Best teacher Award

Arunai Engineering group of Institute - KCASW

Professional Recognition

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Bio

Micro finance, Fintech, crowed funding, blockchain

Personal Details

  • Female
  • Indian Maritime University
  • INDIAN MARITIME UNIVERSITY, VGP Uthandi Layout, Uthandi, Chennai, Tamil Nadu, India - 603203
PhD
Manonmaniam Sundaranar University 2015
NET - Management
Other Institute 2011
SET
Other Institute 2015
Professor 2022 – 2024
S R M Institute of Science & Technology, Chennai
Professor 2024 – Present
Indian Maritime University
Professor 2015 – 2022
Hindustan Institute of Technology and Science, Kancheepuram
Associate Professor 2010 – 2015
Aarupadai Veedu Institute of Technology

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Organisations (11+)

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Scholarly Work

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Influence of customer satisfaction and loyalty through social media on brand building in banking sector

University Hindustan Institute of Technology and Science
Year 2019

Consumer online shopping behavior through use of mobile apps in e-tailing industry

University Hindustan Institute of Technology and Science
Year 2020

Competency of allied health professionals in multispecialty and super specialty hospitals

University Hindustan Institute of Technology and Science
Year 2020

Influence of Cartoon Characters advertisement among children towards parents buying decisions

University Hindustan Institute of Technology and Science
Year 2021
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Scholarly Publications

Impact of underdog narrative advertising strategy on brand positioning and customer purchase intentions

Open Access
 Article
2019 Volume: 8, Issue: 3, Pages: 3208-3213.
Authors: Nazim Sha S , Rajeswari M
DOI 10.35940/ijrte.C4667.098319

Creating a brand value and consumer satisfaction in E-commerce business using artificial intelligence with the help of vosag technology

 Article
2019 Volume: 8, Issue: 8, Pages: 1510-1515.
Authors: Nazim Sha S , Rajeswari M

The efficiency of television advertising and their influence on consumers

 Article
2019 Volume: 8, Issue: 1, Pages: 865-871.
Authors: Nazim Sha S , Rajeswari M

The efficiency of social media in political campaigns and their influence on deciding the policymakers

 Article
2019 Volume: 8, Issue: 7, Pages: 1477-1484.
Authors: Nazim Sha S , Rajeswari M

Role of an Hr in improving the employee’s performance and commitment towards the organization

 Serial
International Journal of Engineering and Advanced Technology · 2019 Volume: 8, Issue: 4, Pages: 463-470.
Authors: Nazim Sha S , Rajeswari M