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Dr . Smita Manohar Gaikwad

vidwan id: 437105

Assistant Professor (Grade-II), Department of Management Studies, Jain University, Bangalore

Expertise

Publications

Total Articles 7
Books 0
Proceedings 0

Publications 1992-2022

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Honours and Awards

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Bio

Digital Marketing expertise, Advertising and Brand management

Personal Details

  • Female
  • Jain University, Bangalore
  • Balaji layout 9th Cross, Vajarahalli Bangalore - 560056
Ph.D
Other Institute 2022
Assistant Professor (Grade-II) 2023 – 2023
Jain University, Bangalore
Assistant Professor (Grade-II) 2023 – Present
Jain University, Bangalore

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Organisations (48+)

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Scholarly Work

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Scholarly Publications

Eco- friendly Green Products: A study of Consumer buying behaviour in Karnataka

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Authors: Smita Manohar Gaikwad

Social Media Advertisement: Does it influence Millennial Consumers Buying behaviour of Green Product

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Authors: Smita Manohar Gaikwad

Factors determining the consumer buying behavior of Green Products using social media advertisements

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Authors: Smita Manohar Gaikwad

Factors determining the consumer buying behavior of Green Products using social media advertisements

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Authors: Smita Manohar Gaikwad

Employer branding - The competitive edge for corporate success

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Authors: Smita Manohar Gaikwad