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Dr . Aruna Dev Rroy

vidwan id: 498602

Associate Professor, Royal School of Commerce, Assam Royal Global University, Guwahati

Expertise

Publications

Total Articles 54
Books 7
Proceedings 1

Publications 1992-2022

Scopus

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Honours and Awards

2024

Global Innovation, Excellence and Research Award for Interdisciplinary Research Excellence Award

Confab 360 Degree and MAHSA University, Malayasia

Professional Recognition

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Commerce & Management Association

Life Member

North East India Commerce and Management Association

Life Member

Indian Commerce and Management Association

Life Member

Bio

Marketing, green marketing, sustainable development

Personal Details

  • Female
  • Assam Royal Global University, Guwahati
PhD
Assam Science and Technology University 2021
M.com
Gauhati University 2012
BCom
Gauhati University 2008
Assistant Professor 2013 – 2022
Assam Royal Global University, Guwahati
Associate Professor 2022 – Present
Assam Royal Global University, Guwahati

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Scholarly Work

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Scholarly Publications

The mediating role of customer satisfaction for a sustainable e-banking performance

 Serial
Environment and Social Psychology · 2024
Authors: Aruna Dev Rroy

Enhancing Secondary Education in Kamrup District Through Value-Added Courses: A Sustainable Approach

 article
2024
Authors: Aruna Dev Rroy

Artificial intelligence (AI) transforming the financial sector operations.

 article
2024
Authors: Aruna Dev Rroy

Metaverse unleashed: Augmenting creativity and innovation in Business education

 article
2023
Authors: Aruna Dev Rroy

Leveraging Chat GPT for empowering MSMEs: A paradigm Shift in problem solving

 article
2023
Authors: Aruna Dev Rroy