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Dr . Bijuna C Mohan

vidwan id: 54671

Assistant Professor, School of Management, National Institute of Technology Karnataka

scopus 55747046100

Expertise

Publications

Total Articles 13
Books 0
Proceedings 0

Publications 1992-2022

Scopus

Citations 131
h-index 7

CrossRef

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Citations 58
h-index 4

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Honours and Awards

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Professional Recognition

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Academy of Marketing Science

Member

All India Management Association

Member

International Association of Computer Science and Information Technology IACSIT, Singapore

Member

Bio

Marketing Management Brand Management Consumer Behaviour Advertising and Sales Promotion Marketing Analytics Services Marketing

Personal Details

  • Female
  • National Institute of Technology Karnataka
  • P. O. Srinivasnagar, Mangalore - 575025
Ph.D
Other Institute 2013
Assistant Professor 2008 – Present
National Institute of Technology Karnataka

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Organisations (36+)

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Scholarly Work

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Scholarly Publications

Brand equity and business performance : Towards a conceptual framework

 serial
Indian Journal of Marketing · 2013 Volume: 43, Issue: 2, Pages: 5-10.
Authors: Aloysius Henry Sequeira , Aloysius Henry Sequeira , Bijuna C Mohan
DOI 10.17010/ijom/2013/v43/i2/34047
11 citations
4 citations

The impact of customer-based brand equity on the operational performance of FMCG companies in India

Open Access
 serial
IIMB Management Review · 2016 Volume: 28, Issue: 1, Pages: 13-19.
Authors: Aloysius Henry Sequeira , Aloysius Henry Sequeira , Bijuna C Mohan
DOI 10.1016/j.iimb.2015.11.002
26 citations
21 citations

Consumer behaviour in fortified food choice decisions in India

 Article
2017 Volume: 47, Issue: 2, Pages: 229-239.
Authors: Bijuna C Mohan
DOI 10.1108/NFS-05-2016-0065
15 citations
11 citations

Brand value proposition for bank customers in India

 serial
International Journal of Bank Marketing · 2017 Volume: 35, Issue: 1, Pages: 24-44.
Authors: Bijuna C Mohan , Y L R Moorthi
DOI 10.1108/IJBM-09-2015-0132
12 citations
6 citations

Study on influential role of celebrity credibility on consumer risk perceptions

 serial
Journal of Indian Business Research · 2020 Volume: 12, Issue: 1, Pages: 79-92.
Authors: Bijuna C Mohan
DOI 10.1108/JIBR-09-2019-0264
24 citations
13 citations