Publications
Publications 1992-2022
Scopus
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Bio
Marketing and IT
Personal Details
- Female
- Jammu University
- University of Jammu, Baba Saheb Ambedkar Road, Jammu Tawi - 180006
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Experts (11+)
Experimental Psychology
Experimental Psychology
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Organisations (123+)
Jammu University
Jammu University
Jammu University
Jammu University
Jammu University
Jammu University
Jammu University
Jammu University
Jammu University
Jammu University
Scholarly Work
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Scholarly Publications
Impact of Transformational Leadership on Employee Engagement
Role of Micro-Influencers in Affecting Behavioural Intentions
The impact of influencer-sourced brand endorsement on online consumer brand engagement
10.1080/0965254X.2023.2200389
16 citations