Dr . Bijal Mehta

vidwan id: 126904

Associate Professor, Amrut Mody School of Management, Ahmedabad University, Ahmadabad

Expertise

Publications

Total Articles 45
Books 6
Proceedings 0

Publications 1992-2022

Scopus

Citations 0
h-index 0

CrossRef

CrossRef Icon
Citations 0
h-index 0

Google Scholar

Loading Scholar statistics...

Honours and Awards

No awards available.

Professional Recognition

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Bio

Marketing of services, Digital Communication, Entrepreneurship, Tourism and Hospitality Marketing, Financial Services marketing

Personal Details

  • Female
  • Ahmedabad University, Ahmadabad
  • Ahmedabad University, Commerce Six Roads, Navrangpura - 380009
Ph.D
Other Institute 2010
Associate Professor 2007 – Present
Ahmedabad University, Ahmadabad

Related Profiles

Experts (10650+)

Ms Brinda Sampat

Computer Science Information Systems

Dr Brindha N

Business, Finance

S

Dr S Brindha

Management

G

Ms G Briuntha

Management

Subathra B

Management

Dr Sadi Bhavana

Pharmacology and Pharmacy

BABY SAROJA

BABY SAROJA DANGETI

Electrical and Electronic Engineering

Organisations (68+)

Prof Ayesha Sheth

Ahmedabad University, Ahmadabad

Dr Bhaktida Trivedi

Ahmedabad University, Ahmadabad

Ms Binny Rawat

Ahmedabad University, Ahmadabad

Prof Anamika Maurya

Ahmedabad University, Ahmadabad

Mr Amrita Bihani

Ahmedabad University, Ahmadabad

Dr Aparajita Basu

Ahmedabad University, Ahmadabad

Dr Aditi Deo

Ahmedabad University, Ahmadabad

Dr Aditi Singhal

Ahmedabad University, Ahmadabad

Prof Aarzoo Gupta

Ahmedabad University, Ahmadabad

Dr Jinal Parikh

Ahmedabad University, Ahmadabad

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

A case of Ravi Diamond Tools: Marketing Dilemma of an Entrepreneur

 journal-article
2019
Authors: Bijal Mehta

Social Self-Efficacy and Digital Mediums: What Indian Women Entrepreneurs Say

 book-chapter
2019
Authors: Bijal Mehta

Marketing of sports brands via social media to the young Indian consumer

 journal-article
2018
Authors: Bijal Mehta

Irritate me and I�ll block you!--consumer�s cognitive process leading to ad blockers

 conference-paper
2018
Authors: Bijal Mehta

OPPORTUNITIES IN THE EMERGING MARKET ECONOMIES

 journal-article
2018
Authors: Bijal Mehta