Dr . Jinal Parikh

vidwan id: 126914

Assistant Professor, Amrut Mody School of Management, Ahmedabad University, Ahmadabad

orcid 0000-0002-3862-3532 google_scholar K5yyrU0AAAAJ

Expertise

Publications

Total Articles 15
Books 0
Proceedings 0

Publications 1992-2022

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Bio

Quantitative Techniques and Marketing

Personal Details

  • Female
  • Ahmedabad University, Ahmadabad
  • Ahmedabad University, Commerce Six Roads, Navrangpura - 380009
Ph.D
Other Institute 2014
Assistant Professor 2004 – Present
Ahmedabad University, Ahmadabad

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Scholarly Work

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Scholarly Publications

Mapping Public Perceptions of Universities of Higher Education in India: A Comparative Analysis using DEA and Quantile Regression

 conference-abstract
2019
Authors: Jinal Parikh

“A comparative analysis of mapping relative position of bank brands: An application of Attribute based Factor Analysis and Data Envelopment Analysis

 conference-abstract
2018
Authors: Jinal Parikh

Measuring Relative Perceptual Efficiency of Bank Brands: A DEA based approach”

 conference-abstract
2017
Authors: Jinal Parikh

Antecedents of Brand Loyalty through mediating role of Brand trust: A Model

 conference-abstract
2017
Authors: Jinal Parikh

Online versus Offline Banking services Usage: Application of Multinomial Logistic Regression

 conference-abstract
2017
Authors: Jinal Parikh