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Dr . BABY MOTCHARAKKINI S

vidwan id: 222142

Assistant Professor, Department of Commerce, St Joseph's College of Arts and Science (Autonomous)

orcid 0000-0002-8022-6426

Expertise

Publications

Total Articles 11
Books 0
Proceedings 0

Publications 1992-2022

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Bio

MARKETING

Personal Details

  • Female
  • St Joseph's College of Arts and Science (Autonomous)
  • PERIYAKANGNAKUPPAM, CUDDALORE-2 - 607002
Ph.D
Other Institute 2021
Assistant Professor 2010 – Present
St Joseph's College of Arts and Science (Autonomous)

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Scholarly Work

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Scholarly Publications

Challenges and Strategies of Rural Marketing in India

 review
2014 Volume: VOL:2, Pages: 105-106.
Authors: BABY MOTCHARAKKINI S

Social Media And Its Impact On Consumer Behavior

 review
2018 Volume: VOL: IV, Pages: 251-256.
Authors: BABY MOTCHARAKKINI S

A study on consumer satisfaction towards online shopping among college students in Cuddalore town

 review
2018 Volume: VOL : 6, Pages: 1-7.
Authors: BABY MOTCHARAKKINI S

Advertising Effectiveness on Fairness Cream - A study with Reference to Cuddalore town

 review
2018 Volume: VOL : 8 ISSUE 10 (1), Pages: 200-206.
Authors: BABY MOTCHARAKKINI S

A study on consumer’s Brand Preference towards Two – wheelers in Panruti

 serial
International Journal of Research in Social Sciences · 2018 Volume: vol : 8, Pages: 269-274.
Authors: BABY MOTCHARAKKINI S