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Dr . BHUVANESWARI GURUMURTHY

vidwan id: 235979

Assistant Professor, Department of Commerce (Bank Management), St Joseph's College of Arts and Science (Autonomous)

Expertise

Publications

Total Articles 9
Books 0
Proceedings 3

Publications 1992-2022

Scopus

Citations 14
h-index 1

CrossRef

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Citations 26
h-index 2

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Honours and Awards

No awards available.

Professional Recognition

2017

Village service learning Programme

Co - Ordinator
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Bio

Marketing

Personal Details

  • Female
  • St Joseph's College of Arts and Science (Autonomous)
  • Cuddalore - 607001 - 607001
Ph. D
Other Institute 2018
Assistant Professor 2011 – Present
St Joseph's College of Arts and Science (Autonomous)

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Organisations (93+)

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Dr R. Aruna Kirithika

St Joseph's College of Arts and Science (Autonomous)

Ms BHUVANESWARI K

St Joseph's College of Arts and Science (Autonomous)

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Scholarly Work

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Scholarly Publications

Social aspects of Television on children

 conference proceedings
2012 Pages: 323 - 331.
Authors: BHUVANESWARI GURUMURTHY

New Pension Scheme in India

 conference proceedings
2012 Volume: Volume - 1, Pages: 53 - 54.
Authors: BHUVANESWARI GURUMURTHY

Study of Impulse buying behaviour of women with respect to visual merchandising

 conference proceedings
2015 Volume: Volume - II, Pages: 441 - 443.
Authors: BHUVANESWARI GURUMURTHY

Impact of advertising and its influence on Consumer buying behaviour

 article
2014 Volume: Volume - II, Pages: 154 - 157.
Authors: BHUVANESWARI GURUMURTHY

Impact of visual ambience on impulse buying behaviour of consumers

 article
2017 Volume: Volume - 6, Pages: 59 - 64.
Authors: BHUVANESWARI GURUMURTHY