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Dr . Karnika Bains

vidwan id: 388296

Assistant Professor (Grade-II), Marketing, Indian Institute of Management Calcutta

Expertise

Publications

Total Articles 1
Books 0
Proceedings 0

Publications 1992-2022

Scopus

Citations 1
h-index 1

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Bio

Marketing

Personal Details

  • Female
  • Indian Institute of Management Calcutta
  • Indian Institute of Management Calcutta, Diamond Harbour Road, Joka - 700104

No education details available.

Assistant Professor (Grade-II) 2022 – Present
Indian Institute of Management Calcutta

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Scholarly Work

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Scholarly Publications

Effect of sexual appeal in marketing communication on aggression and sexual aggression: a theoretical perspective and future research directions

 Article
2022 Volume: 14, Issue: 2, Pages: 164-187.
Authors: Karnika Bains , Prem Prakash Dewani