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Dr . Apoorva Bharadwaj

vidwan id: 55972

Professor, Business Ethics and Communication, Indian Institute of Management Calcutta

Expertise

Publications

Total Articles 11
Books 2
Proceedings 0

Publications 1992-2022

Scopus

Citations 21
h-index 2

CrossRef

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Citations 17
h-index 2

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Honours and Awards

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Professional Recognition

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Bio

Corporate Communications, Intercultural Business Communication, Communication for Public Relations, Management Training through Literature, Ethical Communication, Communication for Excellence in Organizational Leadership, Change Management through Communication, Negotiation Skills, Marketing Communications

Personal Details

  • Female
  • Indian Institute of Management Calcutta
  • Indian Institute of Management Calcutta, Diamond Harbour Road, Joka - 700104

No education details available.

Associate Professor 2009 – 2024
Indian Institute of Management Calcutta
Professor 2024 – Present
Indian Institute of Management Calcutta

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Scholarly Work

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Scholarly Publications

Industry-institute integration: exploring symbiotic engagements for management education

 serial
International Journal of Management in Education · 2010 Volume: 4, Issue: 1, Pages: 46-60.
Authors: Apoorva Bharadwaj , B S Sahay
DOI 10.1504/IJMIE.2010.029881
1 citation
1 citation

Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets: Supplanting critical discourse with mute narratology in commercials

 serial
IIMB Management Review · 2019 Volume: 31, Issue: 4, Pages: 396-406.
Authors: Apoorva Bharadwaj

Food advertising targeting children in India: Analysis and implications

 serial
Authors: Apoorva Bharadwaj , Ritu Mehta
DOI 10.1016/j.jretconser.2020.102428
11 citations
12 citations