Prof . Akshaya Vijayalakshmi

vidwan id: 61363

Professor, Marketing, Indian Institute of Management Ahmedabad

orcid 0000-0003-1814-6406 scopus 56650823900 google_scholar q9Wf-lQAAAAJ

Expertise

  • Public Health and Hospital Administrations
    • View All

Publications

Total Articles 19
Books 1
Proceedings 0

Publications 1992-2022

Scopus

Citations 140
h-index 6

CrossRef

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Citations 126
h-index 6

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Honours and Awards

No awards available.

Professional Recognition

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Bio

Promotions Sratetgy, Research Methods, Research Methods, Marketing and Public Policy, Impact of Violence on Marketplace Interactions, Understanding and Response to Internet Advertisements

Personal Details

  • Female
  • Indian Institute of Management Ahmedabad
  • Indian Institute of Management, Ahmedabad, Gujarat - 380015
Ph.D
Other Institute 2015
Professor 2016 – Present
Indian Institute of Management Ahmedabad

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Organisations (21+)

Prof Aruna Divya T

Indian Institute of Management Ahmedabad

Asha

Prof Asha Kaul

Indian Institute of Management Ahmedabad

Prof Adrija Majumdar

Indian Institute of Management Ahmedabad

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Indian Institute of Management Ahmedabad

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Scholarly Work

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Scholarly Publications

Understanding parental mediation of violent television commercials

 serial
Journal of Consumer Marketing · 2019 Volume: 36, Issue: 5, Pages: 551-564.
Authors: Akshaya Vijayalakshmi
DOI 10.1108/JCM-08-2017-2325
4 citations
5 citations

The effects of tolerance of negativity on consumers’ responses to comparative attack advertising

 serial
Journal of Marketing Communications · 2018 Volume: 24, Issue: 7, Pages: 703-719.
Authors: Akshaya Vijayalakshmi
DOI 10.1080/13527266.2016.1216462
5 citations
5 citations

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

 serial
JOURNAL OF CONSUMER AFFAIRS · 2018 Volume: 52, Issue: 3, Pages: 595-622.
Authors: Akshaya Vijayalakshmi
DOI 10.1111/joca.12177
19 citations
19 citations

Children’s media socialisation: parental concerns and mediation in Iran

 serial
Journal of Marketing Management · 2018 Volume: 34, Issue: 9-10, Pages: 819-840.
Authors: Akshaya Vijayalakshmi
DOI 10.1080/0267257X.2018.1515784
9 citations
6 citations

Fairness in franchisor–franchisee relationship: an integrative perspective

 Article
2018 Volume: 33, Issue: 4, Pages: 550-562.
Authors: Akshaya Vijayalakshmi , Ateeque Shaikh , Rama Shankar Yadav
DOI 10.1108/JBIM-04-2017-0093
18 citations
21 citations