Prof . Aruna Divya T

vidwan id: 61364

Assistant Professor, Marketing, Indian Institute of Management Ahmedabad

orcid 0000-0002-7249-0366 scopus 57208123253

Expertise

  • Public Health and Hospital Administrations
    • View All

Publications

Total Articles 6
Books 0
Proceedings 0

Publications 1992-2022

Scopus

Citations 40
h-index 4

CrossRef

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Citations 43
h-index 4

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Honours and Awards

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Professional Recognition

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Bio

Consumer Decision Making, Behavioral Economics, Pricing, Inter-Temporal Choice, Consumer Evaluations of Services, Marketing Management, Descriptive Models of Consumer Decision Making, Models Thinking in Digital Businesses

Personal Details

  • Female
  • Indian Institute of Management Ahmedabad
  • Indian Institute of Management, Ahmedabad, Gujarat - 380015
Ph.D
Other Institute 2016
Assistant Professor 2016 – Present
Indian Institute of Management Ahmedabad

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Scholarly Work

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Scholarly Publications

Payment methods and their effect on durable goods replacement

 serial
Journal of Consumer Marketing · 2019 Volume: 36, Issue: 4, Pages: 484-493.
Authors: Aruna Divya T , Kanchan Mukherjee
DOI 10.1108/JCM-11-2017-2435
4 citations
5 citations

The geography of medical travel in India: Differences across states, and the urban-rural divide

 serial
Applied Geography · 2019 Volume: 107, Pages: 12-25.
Authors: Aruna Tatavarthy , Aruna Divya T , Sandip Chakrabarti
DOI 10.1016/j.apgeog.2019.04.003
13 citations
14 citations

Exploring the moderating role of construal levels on the impact of process vs outcome attributes on service evaluations

 serial
Journal of Service Theory and Practice · 2019 Volume: 29, Issue: 3, Pages: 375-398.
Authors: Aruna Divya T , Swagato Chatterjee
DOI 10.1108/JSTP-10-2018-0229
9 citations
10 citations

Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice

 serial
Journal of Retailing and Consumer Services · 2022 Volume: 69,
Authors: Aruna Divya T , Arvind Sahay , Rashmi Kumari
DOI 10.1016/j.jretconser.2022.103083
14 citations
13 citations

Driving Sustainability: Unravelling the Dynamics of User Engagement on Organization Generated Social Media Content on Electric Vehicles

 serial
Information Systems Frontiers · 2025
Authors: Aruna Divya T , Swagato Chatterjee
DOI 10.1007/s10796-025-10631-0